Website, website optimization
- September 2nd, 2010
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page optimization I think that should be composed of two aspects: 1. technology optimization, 2. Humanities and Optimization (this category is only my conclusion, no one give any specific definition). technology optimization refers to code optimization, directory structure optimization and for search engine optimization, optimization for technology, are generally invisible to users, but will bring a lot of convenience to the site will bring greater efficiency, technology optimization of a certain pattern and to optimize the things Ye Jian Dan just some more Guding relative time constraint; Humanities optimization has to Jiao Hu Xing optimization, ease of use of optimization Deng Deng’s optimized for the user Shiyongfangmian 工作, this part is Wangzhan users see See touch of the things, human optimization is the most experienced of the most difficult to spend because we have to guess the user’s psychological. Now I will explain those two aspects, respectively.
1. Technology optimization:
Technology optimization consists of code optimization, directory structure optimization and search engine optimization for the three parts. This part of the optimization work is primarily made by the site developers test program completed, and there are certain rules, we have less to a number of simple but time.
(1) Code Optimization:
Code optimization of the main problems is the page browsing speed and adaptability issues. Text and images are the two main factors that constitute the page, so we have optimized text and pictures from the start. Text pages at a time when production basically is defined general use Times New Roman and 12px, with a standardized code so the font size of the specified style css style sheet should be used to complete, and now widely used in the
, , etc. tags are not standard, will be gradually replaced by css, and now many large sites, including the various portals like this are not standard issue is widespread in almost every page will have, so css style sheet is in the optimization process should be careful to check that the problem (in fact in the pages of this issue should be resolved when production of). image problems are largely the problem of excessive size , here we go image optimization with the description in the code optimization and not part of another sub-category, because the image optimization and content optimization code is the same purpose. general application page images in two formats jpeg and gif, which The application of two images is not very good, many people grasp, jpeg more suitable for color, form more complex images (such as photographs, gradient colors, etc.), gif apply to relatively few colors, constitute a relatively simple picture ( such as web site logo, consisting of large blocks of color images, etc.). Gif picture with particular attention to export the selected color when the number of this size will be reduced to achieve good results. For some of the larger picture we can also It is cut into smaller images for stitching it can also increase the page download speed. reduce the page size to improve web download speeds there is a simple way to lose weight is to use some pages of small tools, we can go to download some of these tools they can make your website 20% to 50% narrowing perform more efficiently. form is the most important page layout mode, the browser reads the page code it is necessary to read a complete table will be displayed.
If a large table containing many small table inside the browser will read the large table before the entire contents of the display. We view certain pages often appear when the page will be displayed half a day, and finally in the other less than the pressed the \does not appear that it would greatly slow down the speed of page views. So we must try to reduce the level of form to avoid the form of some small form nested in large middle. also should be noted that in making web pages when using dreamweaver often will a lot of garbage code, pay attention to check the delete some useless code. Web page is the adaptability of different systems, different browsers and different resolution adaptation. It should be noted that resolution, Yinggaizuidi Zhaogu to 800t600 users (resolution rate of the display size 800t600 780t428, resolution 1024t768 display size 1007t600), so the most wide-not more than 780 pages, must not allow users to drag the page horizontally.
If a large table containing many small table inside the browser will read the large table before the entire contents of the display. We view certain pages often appear when the page will be displayed half a day, and finally in the other less than the pressed the \does not appear that it would greatly slow down the speed of page views. So we have to minimize the table level, as far as possible to avoid some small form nested in the middle of a large table. also should be noted that the use dreamweaver when the web site pages will often a lot of garbage code, note the check delete some useless code. Web page is the adaptability of different systems, different browsers and different resolution adaptation. It should be noted that the resolution should be the minimum care to 800t600 users (resolution rate of the display size 800t600 780t428, resolution 1024t768 display size 1007t600), so the most wide-not more than 780 pages, must not allow users to drag the page horizontally.
(2) directory structure optimization:
Now many sites scattered all the pages in the same folder but not classified, that while you can but will be such as the maintenance work after a great deal of trouble. My suggestion is to create a large folder Inside the folder, including all channels, web page picture folder, Web content folder and so a picture of a folder in a separate category, makes it easy to find the time to maintain each of the specific location of the page.
(3) for search engine optimization:
Search engine optimization is a lot of people are aware of an optimization project is also complete an essential step in optimizing the work.
\keywords, think this would be more easily found by search engines to actually do so is not necessarily appropriate. such as the former while an epidemic of \hidden in a lot of keywords, many people are still using this method, but with more powerful search engine this method has not been so easy to use, and even counterproductive. \reasonable, such that we can make a \/>
With the search engine has a picture search function, inside page picture is a good place to reflect the keywords in the page by adding pictures inside Do not forget to post pictures from a \; images.gif \, but not too much, usually one or two of the most important on it, if too much will affect the website in search engine rankings and inconvenient to the user memory. sub-page name is the same, many sub-site page names keyword is a concoction of fact, this will reduce the probability of each keyword appears, the result of each key words have been compromised or even ignored counterproductive.
Named in the sub-pages also have great knowledge, a few key words constitute a sub-page name, but a few key words that connect with what? If separator off with keywords so search engines will not find them one by one word and one word will be when they are dealing with, but some of the same separator does not recognize a search engine, such as \therefore suggest that you use the \(example: \Although many pages are very nice but not practical, we are now very popular Take the jump page for it! Popular sites that many companies do a jump page, or a dynamic flash or a pretty picture They think it is pretty special to reflect the company’s image, in fact they do not know to do is affect the search engines search your site.
2. Humanities and optimization:
Humanities optimization is mainly interactive, usability, and Web site performance optimization. I have read a book is well-known American master Steve optimization. Krueger write, and he praised the effect of optimization of the first principle is \I used their brains. \The concept of different people who have a different concept, which returned on top called \not the same, each one will be living with cultural differences in different regions, or because there are different understanding of the educational experience different problems, or personal views and habits of different and so has a wide range of differences, we let Everyone can understand our site can easily use the site to achieve his desired objective of this is simply too difficult, and human optimization to do is take these differences into unity.
Each site will have different purposes, there is e-commerce sites, corporate presentation sites, personal sites and so on. Now we are in need most of Humanities and optimize e-commerce type sites about Case Study of Humanities optimization process. E-Commerce Website This concept is clear, is to reflect the business, can online shopping, online ticket sales can be can be online trading platform, in a word is to allow users on the network to achieve business aims. Now there are two general e-commerce sites part of the B2B (business to business), B2C (business-to-common sporadic users), B2C e-commerce website design the highest level, if we can make a success of the B2C site so other website or any company display and so on B2B business website are not what the reason is simple, because on top and who ever made the difference. e-commerce site has a very important indicator is the \ratio for the customer). This concept is an e-commerce site we measure an important indicator of success, he also plays an important role in the optimization process. introduced the concept of complete some of the relevant e-commerce we get on when we want to optimize website , we quickly completed the technical optimization, because of technical optimization of specific steps to optimize the project is relatively fixed and evidence-based.
But many people do not Zhidao Humanities and optimization of the Ruhe start, in fact, quite simple it is, \Try some ordinary users, the average user trial process, we will not give any indication that they just need to quietly observe the steps to record every step of the operation and the use of time to understand some of their ideas. in the \we can analyze the test results need to modify some. Remember the trial process, we must not to be tested as the user not to disturb them any tips. Back on top mentioned \In fact, this sentence means to express a \Below we follow the \There is a navigation menu? there is the focus of today’s recommended products? there is a discount product area? This series of questions aimed at e-commerce sites, and if the other sites we will consider other factors, such as for a news page and words, we will consider there is today’s headlines? I want to watch football last night the Chinese team’s score and the pictures in there? and so on. This test is not specific norms, any action is all random We burst of action, so this test can not be like shopping malls or stores so that parts of the test as to give us a very long form to enable us to draw on the outline Chazi. all testing must be done very naturally, Only then can we truly understand the user in the course of the difficulties encountered. we sometimes people can be tested to a topic to him to complete, such as: let him go to the website to buy a large piece of the latest DVD, or natural to them to find the latest news or even a month before the news. the test must be conducted in a harmonious environment, do not let people feel nervous take the test, that would greatly reduce the accuracy of test results. test also need to fund the website, etc. formulated in different size options.
The following is a process of user browsing a Web site map, this map helps us understand the whole process of the user browsing the site. We can map out the steps according to this test when careful observation of the user on the site each time to complete a job a step in the time spent, all done and recorded a careful analysis of these data, the basis of our optimization actions.
We look at the web site will commit a majority of the textual errors, the text is a form page one of the most important element, we can use the text text color, size and location of the importance to distinguish them, into the title and content and so on. There are many web site’s home page into a dense mass that we see is a piece of text, immediately we will all do not like this site. This is why we have many website errors, the site for different purposes have different designs directions, many business leaders do not know how to design, they will go to refer to some other site to make their own pair of designer website design requirements and ideas, this will result in the direction of the site regardless of what feelings are the same, and thus lose their theme.
Now we go to some enterprises such as the website, go after the companies did not see this is what the first thing is the large corporate news, such a large news site into a sense of business news site. Some people say that we let Introduction In the home bar, this one on the web site’s home page to see our people to do anything to help. looks really good idea, but we should be clear the user is \This was a large text will not be interested to see, the user will only be reading something of interest, the other is basically here.
We can make a simple test you can now close to a person gave you a newspaper, let them read the newspaper, carefully look at how they read the newspapers, everyone will look at the whole turn the paper, at least he will read a full-page and start reading the title of an article. No one would pick up the newspaper from the upper left or lower right corner to start a newspaper to read word by word. the benefits of the site lies \guide the user to read what they are interested in, or lead them to read what we want him to see. We can now look to optimize the website before, and removed large tracts of text page, as needed into the link.
There are various commercial websites will commit a mistake, is to allow customers to fill out registration information when to fill the part 太多. A lot of Internet people have this experience, now largely commercial site that will You register a column If you register as a member of what will be what kind of services, well we go in registering it. Click the Register button to open the page, Goodfellas how so many to-day, also drew a red asterisk are required! Operators has still not registered! once the site because a lot of customers registered less.
Not be scaring away some people insist on complete, well begin to fill in the user name, password, confirm password hh \but painted red star, come on I do not want people to know this information, I go to see if other sites have the same services and information they need less, despite the poor and other web services as the site famous. This is a lot of people experience the Internet, many Web site owners anxious to immediately control to customer information, they will feel that this would account for market opportunities. in fact they are wrong, think of us first allow users to use our site slowly they feel very safe here and the service very good would some people want more services, they naturally will register the information of the.
But we do not know the site the user when they’re scared that we will completely lose this part of the user, such a website and business losses brought no matter how much larger than those registered users will be De benefits larger. So when the Women 在 optimization Zhong site registration process to see these sections of the course in You Jian Yi we have to change them to the required Ziyuantianxie and, in some pages inside Tian Jia Guan Jian Ke Hu Hu Pu Tong number of registered customers will enjoy the different treatment of the tips, which will play a multiplier role.
We have introduced two examples of optimization on the Humanities, as one of many examples we do not list them all, to the actual work to 总结. Not the best looking web pages is the best, practical than artistic more important.
Optimization of the issues on top of these apply to us on the Web site to an existing optimized if we are to make a new website Zhongxin, the best early considerations for some of these issues, after all, any thing to do than post Mibu Jiang first to consider the more. These closely some of my own to share lessons learned, there are many inadequacies in the article, hope you can enjoy reminding! hope everyone can make the best of the web site, improve site design industry in China in the world status!